Equity crowdfunding is to exchange investors' capital with shareholders' identity and equity through the Internet platform. If a certain number of shares are transferred and other shareholders are introduced, the founders will easily lose their controlling position and control over the company if they do not have a reasonable layout. Equity can be decentralized, but control rights must be centralized, so it is necessary to prevent risks to a low level. The equity structure designer in Jinan explains to you.

 

整體規(guī)劃

 

Overall planning

 

創(chuàng)始團隊在前就應當有一個整體的規(guī)劃，如預計籌資多少，預計籌資兒輪，預計讓渡多少股權(quán)，如何保證創(chuàng)始團隊對企業(yè)業(yè)的控制力，等等，都需要較為精密的規(guī)劃，而不能在急于用錢的情況倉促地交出自己的控制權(quán)。

 

Before crowdfunding, the founding team should have an overall plan, such as how much to raise, how many rounds to raise, how many shares to transfer, how to ensure the founding team's control over the enterprise, etc., which requires more precise planning, rather than hastily handing over their control when they are in a hurry to spend money.

 

參與股權(quán)的企業(yè)需要明白，強調(diào)籌人、籌資、籌錢，而一目領投人帶著人才、資源、資金來了，必然會要求相應的話語權(quán)和決策權(quán)。眾第個業(yè)要想保證創(chuàng)始人的主導權(quán)不旁落，需要事先在章程和股東協(xié)議中對創(chuàng)始人股份、管理權(quán)、股權(quán)出讓比例、股份稀釋方式、特別事項表決方式、創(chuàng)始人否決權(quán)、以及股權(quán)退出機制等做出系統(tǒng)規(guī)劃，合理設定。

 

Enterprises participating in equity crowdfunding need to understand that crowdfunding emphasizes raising people, raising funds and raising money. When a leading investor comes with talents, resources and funds, it will inevitably require the corresponding voice and decision-making power. In order to ensure the founder's dominance, Zhongdi Enterprises need to make a systematic plan in advance in the articles of association and shareholders' agreement on the founder's shares, management rights, share transfer ratio, share dilution method, voting method for special matters, founder's veto power, and equity exit mechanism, and set them reasonably.

 

慎重選擇投資人

 

Choose Investors Carefully

 

投資人一般有兩種。一種為財務投資人，即純粹追求資產(chǎn)增值，不圖謀企業(yè)控制權(quán)，在得到回報之后便會自覺退出。另種戰(zhàn)略投資人，即在付出資金的同時，要求相應的話語權(quán)、決策權(quán)，往往會帶著將目標公司納入自身戰(zhàn)略軌道的潛在目的，對奪取公司的控制權(quán)具備更大的野心。

 

There are generally two types of investors. One is a financial investor, that is, a pure pursuit of asset appreciation without seeking corporate control, and will voluntarily withdraw after getting a return. Another kind of strategic investor, that is, when paying capital, requires the corresponding voice and decision-making power, often with the potential purpose of bringing the target company into its own strategic track, has greater ambition to seize the control of the company.

 

因此，在引入投資人時要慎重選擇，防止“引狼入室”。如果引入的是戰(zhàn)略投資人，要確保兩者的戰(zhàn)略方向基本一致，否則且發(fā)生股權(quán)糾紛，將使創(chuàng)始團隊面臨被清洗的局面。

 

Therefore, careful selection should be made when introducing investors to prevent "introducing wolves into the house". If strategic investors are introduced, ensure that their strategic directions are basically the same; otherwise, the founding team will face liquidation in case of equity disputes.