In real life, there are some entrepreneurs who want to make money in this industry today and that industry tomorrow. The results can be imagined. If entrepreneurs continue to transform industries, it is difficult to make enterprises bigger and stronger. Only by "intensive cultivation" in a certain industry can entrepreneurs make achievements in a certain field.

山東股權(quán)合伙設(shè)計小編了解到的部分企業(yè)，由于定位精準，在某一細分品類中勝出，并異軍突起，迅速攻城略地。也有很多企業(yè)由于定位不清，現(xiàn)在陷人困境。

Some of the enterprises learned by the design editor of Shandong Equity Partnership, due to their precise positioning, have won in a certain category, and have sprung up as a new force and quickly occupied the city and territory. There are also many enterprises that are in trouble because of their unclear positioning.

目前，整個外部環(huán)境客見上也要求企業(yè)做精做細，專注于某一個行業(yè)?，F(xiàn)如今，市場內(nèi)的產(chǎn)品越來越多，各行各業(yè)的競爭已經(jīng)趨于白熱化。不像在過去產(chǎn)品稀缺的年代，誰有產(chǎn)品誰為王，即使是假冒偽劣產(chǎn)品依然會有市場。

At present, the whole external environment also requires enterprises to focus on a certain industry. Nowadays, there are more and more products in the market, and the competition of all walks of life has become white-hot. Unlike in the era of scarcity of products in the past, whoever has products will be the king. Even fake and inferior products will still have a market.

后來，隨著產(chǎn)品飽和，市場競爭加劇，競爭便從初的產(chǎn)品競爭上升為渠道競爭，誰有渠道，誰就能領(lǐng)市場。到現(xiàn)在這個階段，競爭上升到了更高的層面，即對消費者心智的爭奪。企業(yè)及其產(chǎn)品需要在消費者頭腦中留下清楚深刻的標識，這樣，消費者會在需要這類商品或服務(wù)時，及時會想到這家企業(yè)。

Later, with the saturation of products and the intensification of market competition, the competition rose from the initial product competition to the channel competition. Whoever has the channel can lead the market. At this stage, competition has risen to a higher level, that is, the competition for consumers' minds. Enterprises and their products need to leave clear and profound marks in the minds of consumers, so that consumers will think of this enterprise in time when they need such goods or services.

如果企業(yè)沒有一個準確的定位，也沒有任何效應(yīng)的加持，即使你的產(chǎn)品擺在消費者面前，消費者仍然會對其視而不見。企業(yè)如果戰(zhàn)略不清，股權(quán)設(shè)計便成了無源之水，無本之木。由于人的精力有限，一生做好一件事足矣。

If the enterprise does not have an accurate positioning and any brand effect, even if your product is placed in front of consumers, consumers will still turn a blind eye to it. If the enterprise's strategy is not clear, the equity design will become a water without a source and a tree without roots. Because people have limited energy, it is enough to do one thing well in life.

企業(yè)想要在某一領(lǐng)域成為，亦要保持聚焦，在某細分領(lǐng)域做到極致，做到細分市場的數(shù)數(shù)二，使企業(yè)有強大的發(fā)展后勁。樹移來移去難以長大，企業(yè)股權(quán)沒有戰(zhàn)略，難以長久。

If an enterprise wants to become an authority in a certain field, it should also maintain its focus, achieve the best in a certain segment, and be one of the best in the market segment, so that the enterprise has a strong development potential. It is difficult to grow up when trees move around, and it is difficult to have long-term equity without strategy.

大家都應(yīng)該提前問一下自己，企業(yè)的定位精準嗎?如果選擇這個領(lǐng)域的話在行業(yè)中能做到數(shù)一數(shù)二嗎?如果是，恭喜，你的企業(yè)股權(quán)設(shè)計有了好的開始;如果不是，調(diào)整企業(yè)發(fā)展戰(zhàn)略，確定企業(yè)的定位，才是做好股權(quán)設(shè)計的基礎(chǔ)。更多股權(quán)設(shè)計內(nèi)容就來我們網(wǎng)站http://zhenzhush.com咨詢吧！

Everyone should ask themselves in advance, is the positioning of the enterprise accurate? If you choose this field, can you be one of the best in the industry? If yes, congratulations, your corporate equity design has got a good start; If not, adjusting the development strategy of the enterprise and determining the positioning of the enterprise are the basis for good equity design. More equity design content comes to our website http://zhenzhush.com Ask!