Clarify the purpose of equity structure design, and also the criteria and principles for judging whether the equity structure design is reasonable or not. After clarifying the purpose, principles and standards, let's think about how to design. Next, Jinan Equity Design Company will explain to you.

責(zé)權(quán)利對等

Equivalence of responsibilities and rights

股權(quán)的背后，體現(xiàn)的是責(zé)權(quán)利，因此，股權(quán)架構(gòu)設(shè)計要明晰股東各方的相關(guān)責(zé)權(quán)利，如合伙人的責(zé)權(quán)利、投資方的責(zé)權(quán)利，并匹配到位。其中，創(chuàng)始團(tuán)隊成員的責(zé)權(quán)利梳理是一個關(guān)鍵，這也是各方預(yù)期的一個坦誠溝通過程。一個責(zé)權(quán)利不對等的股權(quán)架構(gòu)，長期運(yùn)作定會出問題，只是時間問題，因為違背了基本的人性！

Behind the equity is the responsibility and rights. Therefore, the equity structure design should clarify the relevant responsibilities and rights of shareholders, such as the responsibilities and rights of partners and investors, and match them in place. Among them, sorting out the responsibilities and rights of the founding team members is a key, which is also a frank communication process expected by all parties. An equity structure with unequal responsibilities and rights will have problems in the long-term operation. It is only a matter of time, because it violates the basic human nature!

控制權(quán)集中

Concentration of control

柳傳志特別強(qiáng)調(diào)“聽多數(shù)人意見，和少數(shù)人商量，后一個人拍板。”這對創(chuàng)業(yè)企業(yè)尤為重要，尤其是在創(chuàng)業(yè)初期，要控制權(quán)集中，才能決策，反應(yīng)。這就要求創(chuàng)業(yè)初期的股權(quán)架構(gòu)設(shè)計要保證控制權(quán)的集中，才能從制度和機(jī)制上保證“一個人拍板”。

Liu Chuanzhi particularly stressed that "listen to the opinions of the majority, consult with the minority, and then make decisions." This is particularly important for entrepreneurial enterprises, especially in the early stage of entrepreneurship, in order to make decisions and react quickly, it is necessary to centralize control. This requires that the design of equity structure in the early stage of entrepreneurship should ensure the concentration of control rights, so as to ensure "one person's decision" in terms of system and mechanism.

團(tuán)隊穩(wěn)定

Team stability

一個人單打獨(dú)斗的時代過去，現(xiàn)在是合伙創(chuàng)業(yè)的時代。所以，一個好的股權(quán)架構(gòu)有利于凝聚合伙人團(tuán)隊，確保創(chuàng)業(yè)公司穩(wěn)定，吸引和激勵團(tuán)隊齊心協(xié)力。

The era of one person fighting alone has passed, and now is the era of partnership. Therefore, a good equity structure is conducive to cohering the partner team, ensuring the stability of the startup company, and attracting and motivating the team to work together.

共贏共享

Win-win sharing

創(chuàng)業(yè)只為錢，往往做不大；但創(chuàng)業(yè)只為情懷不為錢，也往往做不好，所以，在股權(quán)架構(gòu)設(shè)計上，要保證大家共同創(chuàng)業(yè)，共創(chuàng)價值，共擔(dān)風(fēng)險，也要共享利益，共同分享創(chuàng)業(yè)成功帶來的財富效應(yīng)。

Entrepreneurship is only for money, and it is often not done well; However, entrepreneurship is only for emotion, not for money, and is often not done well. Therefore, in the design of equity structure, we should ensure that everyone can jointly start a business, create value, share risks, share benefits, and share the wealth effect brought by the success of entrepreneurship.

資本運(yùn)作

capital operation 

資金是創(chuàng)業(yè)成功的必要因素，股權(quán)架構(gòu)設(shè)計要考慮公司的資金需求與規(guī)劃，有利于按需融資與后期的資本運(yùn)作。

Capital is a necessary factor for the success of entrepreneurship. The equity structure design should consider the company's capital needs and planning, which is conducive to on-demand financing and later capital operation.

股權(quán)設(shè)計咨詢

Equity design consulting

著眼未來成長

Focus on future growth

創(chuàng)業(yè)成功不可能一蹴而就，需要吸引和激勵更多人才不斷地成長、加入。股權(quán)架構(gòu)設(shè)計要為未來的核心人才與骨干預(yù)留股權(quán)激勵的空間。常規(guī)的做法是預(yù)留10-20%的期權(quán)池，滿足3-5年的激勵需求，后期再以3-5年為一個激勵周期，不斷增發(fā)新的激勵措施。

The success of entrepreneurship cannot be achieved overnight. It is necessary to attract and encourage more talents to continue to grow and join. The equity structure design should reserve space for equity incentive for future core talents and backbone. The conventional approach is to reserve 10-20% of the option pool to meet the incentive demand of 3-5 years, and then take 3-5 years as an incentive cycle in the later stage to continuously issue new incentive measures.

綜上所述，一個好的股權(quán)架構(gòu)要符合以上標(biāo)準(zhǔn)，達(dá)成這六個目的。同時，股權(quán)架構(gòu)不是一成不變的，動態(tài)推演股權(quán)架構(gòu)變化過程中如何滿足以上的目的和標(biāo)準(zhǔn)。如果你想做番事業(yè)，想長久在做，那真建議你認(rèn)真思考股權(quán)架構(gòu)設(shè)計這件事。關(guān)注我們http://zhenzhush.com，帶您了解更多關(guān)于股權(quán)設(shè)計事項！

To sum up, a good equity structure should meet the above criteria to achieve these six objectives. At the same time, the equity structure is not static, and how to meet the above objectives and standards in the process of changing the equity structure is dynamically deduced. If you want to do something, and want to do it for a long time, I really recommend that you seriously consider the issue of equity structure design. Follow us http://zhenzhush.com , take you to learn more about equity design!