因此,對于創(chuàng)業(yè)公司來說,建立一個合理的股權(quán)結(jié)構(gòu)至關(guān)重要。在股權(quán)結(jié)構(gòu)設(shè)計時,需要考慮股東之間的權(quán)利和義務(wù)、股份比例、管理層和核心團(tuán)隊的股權(quán)比例、股權(quán)激勵計劃等因素。同時,
濟(jì)南股權(quán)架構(gòu)設(shè)計應(yīng)該隨著公司的發(fā)展而不斷調(diào)整和優(yōu)化,以適應(yīng)公司不同發(fā)展階段的需求。
Therefore, for start-up companies, establishing a reasonable equity structure is crucial. When designing the equity structure, it is necessary to consider factors such as the rights and obligations between shareholders, the proportion of shares, the proportion of equity between management and core teams, and the equity incentive plan. At the same time, the equity structure design of Jinan should be continuously adjusted and optimized with the development of the company to meet the needs of different stages of development.
A、看出資
A. Look at the contribution
創(chuàng)業(yè)初期,做任何事情都必須要有錢,有錢好辦事。如果空對空,事情是很難辦的,所以,啟動資金非常珍貴。對于創(chuàng)業(yè)初期,做任何事情都必須要有錢,有錢好辦事。如果空對空,事情是很難辦的,所以,啟動資金非常珍貴。
In the early stages of entrepreneurship, everything must be done with money, and having money is easy to do. If it's air to air, things are very difficult to do, so the startup funds are very precious. For the early stages of entrepreneurship, everything must be done with money, which is easy to do. If it's air to air, things are very difficult to do, so the startup funds are very precious.
B、看合伙人的優(yōu)勢
B. Look at the advantages of partners
創(chuàng)業(yè)過程中,無非就幾個資源:資金、專利、創(chuàng)意、技術(shù)、運(yùn)營、個人。一定要充分評估在創(chuàng)業(yè)的不同階段——初創(chuàng),發(fā)展,成熟等各階段出現(xiàn)的變化。
In the process of entrepreneurship, there are only a few resources: funds, patents, creativity, technology, operations, and personal branding. It is necessary to fully evaluate the changes that occur at different stages of entrepreneurship - start-up, development, maturity, and so on.
在不同階段,團(tuán)隊成員的貢獻(xiàn)是有變化的,需要綜合考量。這既需要根據(jù)成員的實際貢獻(xiàn)價值,也需要考量市場對其貢獻(xiàn)的估值。如果是公司有多名聯(lián)合發(fā)起人,則需要對每個發(fā)起人在企業(yè)中的貢獻(xiàn)價值進(jìn)行考量。
At different stages, the contributions of team members vary and require comprehensive consideration. This requires considering both the actual contribution value of members and the market's valuation of their contributions. If the company has multiple co initiators, it is necessary to consider the contribution value of each initiator in the enterprise.
另外,我們建議,不論是技術(shù)入股、資源入股還是管理入股,都需繳納相應(yīng)的股金,股價可以適當(dāng)調(diào)整,但股金必須有。任何形式的入股都不能取代唯利性,畢竟人性決定了,輕易得到的東西難以真正珍惜。
In addition, we suggest that whether it is technology investment, resource investment, or management investment, corresponding stock fees must be paid. The stock price can be adjusted appropriately, but the stock fees must be included. Any form of equity investment cannot replace utilitarianism, after all, human nature determines that easily obtained things are difficult to truly cherish.
要有明顯的股權(quán)架構(gòu)的梯次
There should be a clear hierarchy of equity structures
股權(quán)結(jié)構(gòu)排斥的就是平均,很多企業(yè)的內(nèi)斗和消亡也是由于平均。不論是五五,還是三三三,都違背了不平均原則,勢必會導(dǎo)致權(quán)責(zé)不清、決策失衡。因此股東再多,也應(yīng)有核心團(tuán)隊和拍板人,拍板人要么應(yīng)具有絕對控股權(quán),要么應(yīng)具備一票否決權(quán)。
The equity structure excludes the average, and many companies' internal competition and extinction are also due to the average. Whether it is a five five or three three, it violates the principle of inequality, which will inevitably lead to unclear power and responsibility, and imbalanced decision-making. Therefore, no matter how many shareholders there are, there should also be a core team and decision-makers, who should either have absolute control or have one vote veto power.

一般來說,比較合理的股權(quán)架構(gòu)是這樣的。比如,按6:3:1,7:2:1這樣明顯的股權(quán)梯次,才能形成貢獻(xiàn)度的考量以及掌握控制權(quán)、話語權(quán)。
Generally speaking, a more reasonable equity structure is like this. For example, a clear equity hierarchy of 6:3:1 and 7:2:1 is necessary to consider contribution and gain control and discourse power.
在不同階段,團(tuán)隊成員的貢獻(xiàn)是有變化的,需要綜合考量。比如,一家創(chuàng)業(yè)公司在初創(chuàng)階段,CTO的技術(shù)貢獻(xiàn)可能占據(jù)了公司的核心地位,因此可以給予CTO更多的股權(quán),而在發(fā)展和成熟階段,運(yùn)營和市場推廣的貢獻(xiàn)可能更為重要,因此可以適當(dāng)調(diào)整股權(quán)分配比例,以保證團(tuán)隊成員的貢獻(xiàn)得到合理體現(xiàn)。
At different stages, the contributions of team members vary and require comprehensive consideration. For example, in the start-up stage of a startup company, CTO's technological contribution may occupy the core position of the company, so more equity can be given to CTO. In the development and maturity stage, the contribution of operation and market promotion may be more important. Therefore, the equity allocation ratio can be adjusted appropriately to ensure that the contribution of team members is reasonably reflected.
預(yù)留股權(quán)池
Reserved equity pool
關(guān)于股權(quán)劃分,創(chuàng)業(yè)團(tuán)隊在早期首先想到的是,根據(jù)出資額或者貢獻(xiàn)大小,我們來分一下比例,你30%我70%,或者我60%你40%……其實這是不對的,在設(shè)計股權(quán)架構(gòu)時,我們必須預(yù)留一部分股權(quán),剩下的才是創(chuàng)業(yè)團(tuán)隊的。
Regarding the division of equity, the first thing that entrepreneurial teams thought of in the early stages was that based on the amount of investment or contribution, we would divide the proportion into 30% for you, 70% for me, or 60% for me, 40% for you... Actually, this is not correct. When designing the equity structure, we must reserve a portion of equity, and the rest is for the entrepreneurial team.
預(yù)留的股權(quán)主要用在兩個方面:
The reserved equity is mainly used in two aspects:
A、為吸收新的合伙人預(yù)留
A. Reserved for absorbing new partners
比如項目已經(jīng)開始,但還差一個CTO,或者CFO,這種情況下一定要預(yù)留股權(quán)出來,用來吸收新的合伙人。
For example, if the project has already started but there is still one CTO or CFO left, it is necessary to reserve equity to attract new partners.
B、融資預(yù)估
B. Financing estimate
在創(chuàng)業(yè)初期,不建議把股權(quán)分足,應(yīng)該給股權(quán)調(diào)整預(yù)留空間。合伙人之間進(jìn)行約定,我們還有這些預(yù)留,以后會根據(jù)項目開展的不同階段,每個人的不同貢獻(xiàn)進(jìn)行股權(quán)的調(diào)整。預(yù)留股權(quán)可以由企業(yè)控制人代持。
In the early stages of entrepreneurship, it is not recommended to fully allocate equity, and space should be reserved for equity adjustment. The partners make an agreement, and we have these reservations. In the future, we will adjust the equity based on the different stages of the project and the different contributions of each person. Reserved equity can be held on behalf of the corporate controller.
That's all for the attention points in equity structure design. If you have any doubts or needs, please feel free to consult us at any time http://zhenzhush.com !