一、什么是城市合伙人？

1、 What is a city partner?

1、簡(jiǎn)單的說(shuō)，城市合伙人是在傳統(tǒng)分銷渠道的基礎(chǔ)上融合了粉絲經(jīng)濟(jì)，會(huì)員經(jīng)濟(jì)，合伙人制度等一系列中心思想從而形成的新的商山模式

1. Simply put, urban partners are a new business model formed by integrating a series of central ideas such as fan economy, membership economy, and partnership system on the basis of traditional distribution channels

2、城市合伙人與品牌方兩者的關(guān)系從加盟的分散式管理?yè)u身一變成了合伙人制的集中式管理，既分散了直營(yíng)風(fēng)險(xiǎn)，管理也比加盟緊密。于是企業(yè)就變成了對(duì)內(nèi)加盟，對(duì)外合伙的一個(gè)整體

2. The relationship between urban partners and brand owners has transformed from decentralized management through franchising to centralized management through partnership, which not only disperses direct business risks but also has closer management than franchising. So the enterprise became a whole of internal franchising and external partnership

二，城市合伙人與傳統(tǒng)加盟商的區(qū)別

2、 The difference between urban partners and traditional franchisees

城市合伙人不需要繳納加盟費(fèi)，可以象征性地收取品牌保證金，但是金額不會(huì)很多，因?yàn)樗旧砑仁枪蓶|還是合伙人，所謂的“品牌保證金”其實(shí)就相當(dāng)于入股，雙方共同經(jīng)營(yíng)品牌，按協(xié)議進(jìn)行分紅，合伙人自己的銷售額還有提成。

City partners do not need to pay franchise fees and can symbolically collect brand deposits, but the amount will not be large because they are both shareholders and partners. The so-called "brand deposit" is actually equivalent to equity investment, where both parties jointly operate the brand and receive dividends according to the agreement. Partners also receive commissions on their own sales.

三，城市合伙人模式的優(yōu)勢(shì)

3、 The advantages of the urban partnership model

1. 雙方利益捆綁，城市合伙人要是把品牌做壞了也是自己的損失；對(duì)于品牌方獲得了低成本快速擴(kuò)張市場(chǎng)的契機(jī)，如果是請(qǐng)銷售團(tuán)隊(duì)還得增加人工成本

1. The interests of both parties are tied, and if the city partner damages the brand, it will also be their own loss; For the brand to gain the opportunity to rapidly expand the market at low cost, if it is to hire the sales team, it will also require an increase in labor costs

2. 城市合伙人獲得了低成本創(chuàng)業(yè)的機(jī)遇，自己無(wú)需太大的資金投入

2. Urban partners have gained opportunities for low-cost entrepreneurship, without the need for significant capital investment

3. 消費(fèi)者能夠獲得更舒適的產(chǎn)品體驗(yàn)和發(fā)現(xiàn)高質(zhì)低價(jià)的商品，沒(méi)有中間商差價(jià)

3. Consumers can obtain a more comfortable product experience and discover high-quality and low-priced products without any middleman price difference

4. 城市合伙人的商業(yè)模式將直營(yíng)和加盟的優(yōu)點(diǎn)都結(jié)合在一起，品牌方，城市合伙人，消費(fèi)者三者形成了三贏局面的良性循環(huán)

4. The business model of urban partners combines the advantages of direct sales and franchising, forming a virtuous cycle of three wins for the brand, urban partners, and consumers