一、講清楚公司的估值

1、 Explain the company's valuation clearly

如果你是一個(gè)成熟的穩(wěn)定盈利的公司，那你公司的估值大概就等于你近三年平均利潤(rùn)的三到五倍，如果你是一家虧損型的公司呢？那你可以把你所有的投資額加到一起去，總投資額的1.5到兩倍就是你公司的估值。如果你是一家初創(chuàng)的企業(yè)呢？那就要看你這個(gè)創(chuàng)始人的夢(mèng)想，以及你的選擇的賽道，以及你過(guò)往的經(jīng)歷來(lái)去評(píng)判這家公司的估值。

If you are a mature and stable profitable company, then your company's valuation is approximately three to five times your average profit over the past three years. What if you are a loss making company? Then you can add up all your investments together, and 1.5 to twice the total investment amount is the valuation of your company. What if you are a startup company? It depends on your founder's dreams, the track you choose, and your past experiences to evaluate the valuation of this company.

二、資金用途

2、 Purpose of Funds

我們要講清楚我們的資金用途，就是我融了你這筆錢，我花在公司哪個(gè)地方，我用多少錢來(lái)招人，我用多少錢來(lái)去打市場(chǎng)，我用多少錢在線上搞流量，我用多少錢來(lái)現(xiàn)場(chǎng)房，我用多少錢來(lái)買專利等等等等。

We need to clarify the purpose of our funds, which is that I raised this money from you, where I spent it in the company, how much I spent on recruiting, how much I spent on marketing, how much I spent on online traffic, how much I spent on on-site housing, how much I spent on buying patents, and so on.

三、投資占股

3、 Investment shareholding

就是投資人給我們投的錢，他在我們這家公司能占到多少比例。比方說(shuō)我們這家公司估值一千萬(wàn)，他給我們投了100萬(wàn)，那他就占10％的股份。

What is the proportion of money that investors can invest in our company. For example, if our company is valued at 10 million and he invests 1 million in us, then he holds a 10% stake.

四、投資回報(bào)預(yù)測(cè)

4、 Investment return forecast

投資人之所以給我們投錢，一定是想要錢。變成更多的錢，所以我們?cè)谌谫Y方案當(dāng)中一定要講清楚我們的市場(chǎng)的遠(yuǎn)大的前景。投資人主要有兩大收益，第一個(gè)就是他占有我們這家公司股權(quán)的分紅收益，第二個(gè)就是他占有我們這家公司的股權(quán)的增值的收益，因?yàn)樗嘉覀冞@家公司股權(quán)每年盈利它是可以分錢的。另外因?yàn)槲覀兠磕甑挠覀兊氖袌?chǎng)越來(lái)越大，所以我們這家公司它的市值是在不斷變大的，市值變大，估值變大，所以它的股權(quán)也是在不斷增值的。這兩條一定要給他講清楚，正常來(lái)說(shuō)，兩到三年能回本的生意就是一個(gè)很好的生意了，如果三到五年能有個(gè)五倍到十倍的生意，那就是一個(gè)非常好的生意了

The reason why investors invest money in us is definitely because they want money. Becoming more money, so we must clearly state the vast prospects of our market in our financing plan. There are two main benefits for investors. The first is the dividend income from their ownership of our company's equity, and the second is the appreciation income from their ownership of our company's equity, as it generates annual profits that can be distributed. In addition, because of our annual profits, our market is getting bigger and bigger, so the market value of our company is constantly increasing. As the market value and valuation increase, its equity is also constantly increasing in value. These two points must be explained clearly to him. Normally, a business that can recoup its investment in two to three years is a very good business. If there is a business that can be five to ten times more profitable in three to five years, then it is a very good business

五、投資人的特別權(quán)利

5、 Special Rights of Investors

那人家作為一個(gè)投資人可能只投錢不管事兒，所以呢，他也有擔(dān)憂害怕的地方，我們必須要給他以下幾個(gè)特別的權(quán)利

As an investor, he may only invest money and not be involved, so he also has concerns and fears. We must give him the following special rights

1、優(yōu)先分紅權(quán)

1. Priority dividend right

比方說(shuō)你投資10萬(wàn)，占股10%，但為了讓你能夠快速回本，所以我們可以約定在前500萬(wàn)的利潤(rùn)，我給你按照20％給你分配

For example, if you invest 100000 yuan and hold 10% of the shares, but in order for you to quickly recoup your investment, we can agree to allocate 20% of the profits from the first 5 million yuan to you

2、知情權(quán)

2. Right to know

每個(gè)月我們財(cái)務(wù)會(huì)主動(dòng)發(fā)送給你，你自己也可以去查閱審計(jì)我們的財(cái)務(wù)報(bào)表和會(huì)計(jì)憑證

Every month, our finance department will proactively send it to you, and you can also review and audit our financial statements and accounting vouchers yourself

第六、一定要簽完善的投資入股協(xié)議

Sixth, it is necessary to sign a comprehensive investment and shareholding agreement

這個(gè)完善的投資入股協(xié)議就包含投資人的出資、投資人的占股，各股東的分工，公司的決策機(jī)制、公司的分紅機(jī)制，公司的保密機(jī)制以及散伙機(jī)制、退出機(jī)制、同業(yè)競(jìng)爭(zhēng)禁止機(jī)制，你協(xié)議簽的越完善，到扯皮的事情才越少

This comprehensive investment and shareholding agreement includes the investor's capital contribution, the investor's shareholding, the division of labor among shareholders, the company's decision-making mechanism, dividend mechanism, confidentiality mechanism, as well as the mechanisms for disbandment, exit, and prohibition of industry competition. The more complete the agreement you sign, the fewer disputes will arise