股權(quán)投資后的階段管理
Stage management after equity investment
在當(dāng)前環(huán)境下,股權(quán)投資市場(chǎng)儼然已成一片紅海,企業(yè)在融資時(shí)變得越來越挑剔,單純的資金支持已很難滿足創(chuàng)業(yè)者的需求,而通過一系列的投后服務(wù),如向被投資企業(yè)提供特有的戰(zhàn)略管理,業(yè)務(wù)整合,資本經(jīng)營(yíng),人才輸送等增值服務(wù),不僅能贏得投資機(jī)會(huì),也能降低風(fēng)險(xiǎn),確保資本增值.
In the current environment, the equity investment market has become a red sea, and enterprises are becoming increasingly picky in financing. Simply providing financial support is no longer enough to meet the needs of entrepreneurs. Through a series of post investment services, such as providing unique strategic management, business integration, capital management, talent transfer and other value-added services to invested enterprises, not only can they win investment opportunities, but also reduce risks and ensure capital appreciation
戰(zhàn)略方向的把控
Control of strategic direction
很多初創(chuàng)公司把主要精力都集中在核心業(yè)務(wù)和產(chǎn)品迭代上,往往忽視了對(duì)未來戰(zhàn)略方向的把控,投后團(tuán)隊(duì)要協(xié)助企業(yè)分析行業(yè)現(xiàn)狀,國(guó)家政策走向,競(jìng)爭(zhēng)對(duì)手情況、新市場(chǎng)進(jìn)入壁壘等,幫助企業(yè)做出正確的決策,減少企業(yè)的試錯(cuò)成本.
Many startups focus their main energy on core businesses and product iterations, often neglecting control over future strategic directions. The post investment team needs to assist the enterprise in analyzing the industry's current situation, national policy trends, competitor situations, new market entry barriers, etc., to help the enterprise make correct decisions and reduce trial and error costs
融資對(duì)接
Financing docking
一輪融資往往很難保證企業(yè)資金鏈穩(wěn)定,要想能夠持續(xù)成長(zhǎng),必須未雨綢繆,在企業(yè)賬面資金能夠支撐一段時(shí)間時(shí),比如18個(gè)月的運(yùn)營(yíng)成本時(shí),就梳理出融資規(guī)劃,開始啟動(dòng)下一輪融資,投后團(tuán)隊(duì)不妨動(dòng)用社會(huì)關(guān)系,積極對(duì)接各路投資機(jī)構(gòu),進(jìn)行融資前的接洽與磨合,同時(shí),協(xié)助企業(yè)做好融資估值、股權(quán)出讓.
It is often difficult to ensure the stability of a company's capital chain in a round of financing. In order to continue to grow, it is necessary to take precautions. When the company's book funds can support a period of time, such as 18 months of operating costs, a financing plan should be sorted out and the next round of financing should be initiated. After investment, the team can use social relations to actively connect with various investment institutions, engage and adjust before financing, and assist the company in financing valuation and equity transfer
股權(quán)架構(gòu)梳理
Sorting out the equity structure

大部分企業(yè)在建立之初都存在團(tuán)隊(duì)配置不完善,股權(quán)架構(gòu)不合理的問題,如股獨(dú)大、平均分配等,如果不及時(shí)處理,則很可能為企業(yè)的持續(xù)發(fā)展埋下隱患
Most enterprises have problems with incomplete team configuration and unreasonable equity structure at the beginning of establishment, such as stock dominance and average distribution. If not dealt with in a timely manner, it is likely to lay hidden dangers for the sustainable development of the enterprise
投后團(tuán)隊(duì)要及時(shí)發(fā)現(xiàn)并修正問題,協(xié)助企業(yè)完成股權(quán)架構(gòu)設(shè)立,明確控股股東地位、各合伙人股權(quán)分配,使公司治理結(jié)構(gòu)正規(guī)化.
The post investment team should promptly identify and correct issues, assist the enterprise in completing the establishment of the equity structure, clarify the status of controlling shareholders and the allocation of equity to each partner, and standardize the company's governance structure
人才輸送
Talent Transfer
當(dāng)今時(shí)代,人才無(wú)疑是寶貴的資產(chǎn),如果能幫助企業(yè)搜羅人才、輸送人才,對(duì)企業(yè)而言,猶如“暗室逢燈”.
In today's era, talent is undoubtedly a valuable asset. If it can help enterprises search for and transport talent, it is like a "dark room in the dark" for enterprises
挖掘盈利模式渠道
Explore profit model channels
企業(yè)在發(fā)展過程中總會(huì)遇到很多問題,進(jìn)而遭遇發(fā)展瓶頸,投后部門要積極搜集企業(yè)的需求和困惑,經(jīng)過反饋和分析后做出判斷,為企業(yè)“脫貧致富”提出建議,幫助企業(yè)拓寬盈利模式變現(xiàn)渠道,啟動(dòng)大規(guī)模造血功能,獲得穩(wěn)定的現(xiàn)金流,例如,通過生產(chǎn)設(shè)施現(xiàn)代化升級(jí)及相關(guān)整合,提高產(chǎn)能,縮短研發(fā)周期,使產(chǎn)品更快地面向市場(chǎng);通過接洽合作方,獲得各類分成收入;發(fā)展多元化市場(chǎng),拓寬盈利渠道.
In the process of development, enterprises always encounter many problems, which can lead to development bottlenecks. The post investment department should actively collect the needs and confusion of the enterprise, make judgments after feedback and analysis, and provide suggestions for the enterprise to "poverty alleviation and prosperity", help the enterprise expand its profit model and monetization channels, launch large-scale hematopoietic functions, and obtain stable cash flow. For example, through modernization and upgrading of production facilities and related integration, increase production capacity, and shorten the research and development cycle, Make the product face the market faster; Obtain various types of shared income by contacting partners; Develop diversified markets and broaden profit channels
提升價(jià)值
Enhance brand value
動(dòng)用媒體資源暢助企業(yè)提升價(jià)值,獲得更多用戶、更大范圍市場(chǎng)的認(rèn)可,有助于增強(qiáng)企業(yè)的軟實(shí)力.
Utilizing media resources to help enterprises enhance brand value, gain recognition from more users and a wider market, and help enhance their soft power
業(yè)務(wù)戰(zhàn)略布局
Business strategic layout
通過投資并購(gòu)吸納中小型企業(yè)補(bǔ)充業(yè)務(wù)短板,是企業(yè)布局業(yè)務(wù)戰(zhàn)略、提高盈利能力、實(shí)現(xiàn)規(guī)模經(jīng)濟(jì)的重要渠道之一;投后團(tuán)隊(duì)可為其搜集信息資料分析行業(yè)現(xiàn)狀、做好風(fēng)險(xiǎn)提示,并輔以有效的戰(zhàn)略布局建議、資源補(bǔ)充對(duì)接同時(shí),實(shí)時(shí)關(guān)注市場(chǎng)變化,促成企業(yè)上市或并購(gòu),在適當(dāng)?shù)臅r(shí)機(jī)選擇退出.
Absorbing small and medium-sized enterprises through investment and mergers and acquisitions to supplement their business weaknesses is one of the important channels for enterprises to layout business strategies, improve profitability, and achieve economies of scale; The post investment team can collect information and analyze the current situation of the industry, provide risk warnings, and provide effective strategic layout suggestions and resource replenishment docking. At the same time, they can monitor market changes in real time, promote the company's listing or merger, and choose to exit at the appropriate time
股權(quán)經(jīng)濟(jì)
Equity economy
“股權(quán)經(jīng)濟(jì)”離不開股權(quán)思維,簡(jiǎn)單來說,股權(quán)思維就是通過股權(quán)運(yùn)作來優(yōu)化和配置社會(huì)資源,實(shí)現(xiàn)規(guī)模經(jīng)濟(jì)及財(cái)富的過程,在“大眾創(chuàng)新,萬(wàn)眾創(chuàng)業(yè)”的經(jīng)濟(jì)發(fā)展新引擎的推動(dòng)下,股權(quán)思維已經(jīng)成為當(dāng)下企業(yè)強(qiáng)的直線邏輯.
The "equity economy" cannot be separated from equity thinking. Simply put, equity thinking is the process of optimizing and allocating social resources through equity operation, achieving economies of scale and doubling wealth. Driven by the new engine of China's economic development of "mass innovation and entrepreneurship", equity thinking has become the strongest linear logic for enterprises today
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